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Google Has Online Tips For Offline Business

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Three basic ideas for AdWords clients whose businesses are otherwise brick-and-mortar can help them determine just how well their campaigns are working.

Believe it or not, there are businesses that don’t sell their products online. It tends to be true with small- to medium-sized firms that operate within a local area. They may have a website and an online campaign, perhaps with AdWords, to raise awareness of their company with web surfers.

The Inside AdWords crew suggested some simple ways to spot how well the campaign budget has been performing for the business owner.

First, ask customers where they heard about the business. If they say ‘Google’, either in person or on an online form at the business website, that’s easy enough to track.

Next, take note of the numbers of conversions (sales, leads, calls, etc) that take place before and after starting a campaign. Do the same thing when changing the campaign’s text or keywords. An increase in conversions likely indicates the change worked.

Finally, set up a separate email address or phone number for placement on the website. Leads that arrive through that contact point can be attributed easily to the site.

Pretty simple stuff, but tracked effectively it can be very beneficial, and applied to any online campaign as desired.

Google Has Online Tips For Offline Business
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