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Google Has New Mobile Ad Formats

Google Talks Mobile Ads at I/O

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Mobile advertising will continue to play a major role in Google’s revenue going forward. While the jury is still out, so to speak, on the proposed acquisition of AdMob, Google has been placing a great deal of emphasis here at Google I/O on the fact that it already knows a thing or two about advertising.

In fact, AdMob really hasn’t come up a whole lot in the discussions that I’ve been witness to. But that hasn’t stopped Google from talking about various mobile ad formats its offers. A portion of a lengthy keynote delivered Thursday morning was devoted to this.

Google VP, Engineering, Vic Gundotra had the following to say (paraphrased):

It turns out we know a little bit about advertising. This year is Google’s tenth anniversary of providing ad solutions. We’ve learned a few things. if you want a healthy ecoystem, you need advertisers and we have hundreds of thousands of them. we’re not new at this game…

He reminded everybody that Google has Doubleclick, AdWords, AdSense, and Analytics. He then revealed some new expandable ad formats for mobile. More info about Google’s mobile ad formats can be found here. Google is expanding its click-to-call ads to mobile content and apps as well. More on this here.

Gundotra said in a Q&A that the company is being careful about ads so they span both apps and mobile sites.

When it comes down to it, mobile ads mean money for developers. More importantly, they mean motivation to innovate with mobile apps, which of course is critical to Android’s success.

Apart from monetizing the apps themselves, mobile ads can greatly contribute to the discoverability of mobile apps themselves.

Google Has New Mobile Ad Formats
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  • http://www.weightfatlossprograms.com Katrina Powell

    Mobile access has been a great tool for a traveler and outsourcer like me. I’ve been using it for years and I found it so convenient. Thanks to google. :)

  • http://theinternetmarketingsuperclass.com/superclasstraining Angelica So

    I am so happy with all the new technologies that all of us are experiencing right now.I can say that with these technologies it help our lives to be more easier than the old time! Hurray New Generation Techie!=)

  • http://freestreammovies.net/ Smith

    Google is always leading in technology and other companies when compared to google always one step ahead :)

  • http://www.pollonidesign.com/ Clina Polloni

    The big question is: If iPad doesn’t support flash, how are we going to do videos? Thanks, Clina

  • http://bit.ly/cwOLQ6 Rick Butler Jr

    Google has taken a big step into our TV rooms. With the fall coming, it remains to be scene what the impact will be. Sony and Logitech are household names in consumer electronics. Sony needs this to be a big win for them with their high priced electronics. They always have a way to win us back with the Wow factor. This may be that win us back chance. Logitech has made the remote simple for most of us. No more multiple remote just one very good one. Combining forces with the big boys in consumer electronics and on top of that Intel, Google is on the right track in my opinion. Now little Johnny can sit in front of the television and explore the world and hopefully this can give parents some control as to what they watch and do not watch. Google has shown over the years that they care about the world and have family values. Let’s hope that some controls are there for the parents. If it is and the pricing is right, we will benefit and the rest will be history.

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  • http://ripsychotherapy.com Mike Adamowicz

    Sounds pretty exciting overall for retail. But I’m not sure how I’d use google tv for my business advertising-which is psychotherapy.

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  • http://www.gracefulcrafts.com jamestao

    www.gracefulcrafts.com—— Zibo Graceful Arts & Crafts Co., Ltd is a design.oriented.company specialized in the manufacturing and sales of glassware and ceramic gifts.we have a specialized curved product line at present and we can supply products according to customers needs.
    Our main products including tempered glass,salad sets,glass vase,glass mugs,candle holder,mosaic glass,ceramic knife and Colored glaze handicraft and glass gifts. Snuff-bottle with Inside Painting
    Tempered glass with the features including 350? high temperature resistance and no-cracked against 180?quick-cooling and heating, so it applies to oven?micro-wave oven with the advantages inculding easy- to-clean and impact-resistance, besides its strength can be as high as 5-6 times to ordinary glass,
    So there is no damage and edge-broken and alike dropfrom1.2m height, in addition, it is the ideal choice for hotel and family due to its features like environment protection and no pollution.
    Zibo Graceful Arts & Crafts Co., Ltd is located in Zibo city where is famous as its ceramics and coloured glaze products at home and abroad and the city is one of the art coloured glaze and though
    ened glass manufacturing bases of China.
    With outstanding quality of products, first-class technical equipment, advanced management l
    Ever,and rational price, we are confident to satisfy our customers. Welcome to contact us for more
    Information.
    email: gracefulcrafts@hotmail.com

  • http://www.gracefulcrafts.com jamestao

    www.gracefulcrafts.com Zibo Graceful Arts & Crafts Co., Ltd is a design.oriented.company specialized in the manufacturing and sales of glassware and ceramic gifts.we have a specialized curved product line at present and we can supply products according to customers needs.
    Our main products including tempered glass,salad sets,glass vase,glass mugs,candle holder,mosaic glass,ceramic knife and Colored glaze handicraft and glass gifts. Snuff-bottle with Inside Painting
    Tempered glass with the features including 350? high temperature resistance and no-cracked against 180?quick-cooling and heating, so it applies to oven?micro-wave oven with the advantages inculding easy- to-clean and impact-resistance, besides its strength can be as high as 5-6 times to ordinary glass,
    So there is no damage and edge-broken and alike dropfrom1.2m height, in addition, it is the ideal choice for hotel and family due to its features like environment protection and no pollution.
    Zibo Graceful Arts & Crafts Co., Ltd is located in Zibo city where is famous as its ceramics and coloured glaze products at home and abroad and the city is one of the art coloured glaze and though
    ened glass manufacturing bases of China.
    With outstanding quality of products, first-class technical equipment, advanced management l
    Ever,and rational price, we are confident to satisfy our customers. Welcome to contact us for more
    Information.

  • http://www.gracefulcrafts.com jamestao

    www.gracefulcrafts.com Zibo Graceful Arts & Crafts Co., Ltd is a design.oriented.company specialized in the manufacturing and sales of glassware and ceramic gifts.we have a specialized curved product line at present and we can supply products according to customers needs.
    Our main products including tempered glass,salad sets,glass vase,glass mugs,candle holder,mosaic glass,ceramic knife and Colored glaze handicraft and glass gifts. Snuff-bottle with Inside Painting
    Tempered glass with the features including 350? high temperature resistance and no-cracked against 180?quick-cooling and heating, so it applies to oven?micro-wave oven with the advantages inculding easy- to-clean and impact-resistance, besides its strength can be as high as 5-6 times to ordinary glass,
    So there is no damage and edge-broken and alike dropfrom1.2m height, in addition, it is the ideal choice for hotel and family due to its features like environment protection and no pollution.
    Zibo Graceful Arts & Crafts Co., Ltd is located in Zibo city where is famous as its ceramics and coloured glaze products at home and abroad and the city is one of the art coloured glaze and though
    ened glass manufacturing bases of China.
    With outstanding quality of products, first-class technical equipment, advanced management l
    Ever,and rational price, we are confident to satisfy our customers. Welcome to contact us for more
    Information.

  • http://www.eztramadol.com Jefferey Tabs

    Google will always come out on top because they understand that a company needs to be driven by the wants/needs of their customers (and that $$$ and BRAND TRUST will follow) – not simply how much $$$ they can squeeze from you or trick you into spending. A little off-topic: IMO Yahoo!’s demise is the almost militant ways and extreme lengths they go to to get any penny they can from you while continually stuffing ads and promotions down your throat.