Google Grabs 1 Billion Searches In India

Yahoo a distant second

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Google sites received the majority of searches conducted in India according to a study of the online search market from comScore.

Google sites in India had more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo sites ranked a distant second with 117 million searches accounting for 9.4 percent. Ask Network landed in the third spot with 24 million searches representing 1.9 percent of the market.

Microsoft sites trailed Ask grabbing 22 million searches and accounting for 1.7 percent of the market. Indian Internet portal Rediff.com was ranked fifth with 18 million searches accounting for 1.5 percent.

"The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches," said Jack Flanagan, comScore executive vice president.

"As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands."

India is one the most rapidly emerging Internet markets in the world in terms of overall usage growth, but the country has less frequent search behavior than its global counterparts. Of the 37 countries individually reported by comScore, India ranked second to last with 53 searches per user during the month, below the global average of 93.

"Though India represents more than 15 percent of the world’s population, it accounts for less than 2 percent of global Internet searches," said Flanagan. "It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time."

Google Grabs 1 Billion Searches In India
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  • http://www.rankbetterseo.com seo company charlotte

    It was only a matter of time before google started dominating international markets as they do here in the US.

  • http://www.lightingsupply.com/halogen_bulbs/12_volt_halogens/12_volt_aluminum_reflectors/12_volt_ar48_reflectors.aspx 12 Volt AR48 Reflectors

    I was just a matter of time…what is the top india search engine?

  • http://global.tendernews.com Global tender

    No a surprised about india , i.e. 15 % of global population but only 2 % of global internet searches its very bad news for india, Hope the figure will improve in near future as the connectivity, internet speed and good electricity likley to improve. Every internet users in indian faces low connection speed and unreliable ISP provider whose asking more money for monthly internet connection comparing to the other developed countries.



  • http://impulseweb.net Impulse web Hosting

    You know yahoo is more popular in non IT people in India. where as the IT population in India (also the largest internet user community in India) is more inclined to Google. Live is also catching up in India. 

    In mobile search, yahoo and live.com is very active. They open as default home page in majority of phones in India.

    3G is soon going to be reality . Indian with nearly 50 Million mobile user  (not all internet enabled) can be leader in Internet usage.



  • Guest

    Wow! Could be a great market for Search Engine Optimisation (SEO) companies…

    I wonder what the conversion rate is though!?



  • http://www.petermonroe.com Peter Monroe

    It does not suprise me much that India is following the pattern already set by Google in the US.

  • http://www.articles2u.com Guest

    Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, Very bad news for Indian search market.

  • http://www.articlesdb.co.cc Free Content

    I do not surprised, google own the world

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