Google Goes Local With Generic Search Terms

Matches IP address

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Google has introduced local search results based on generic search terms such as "restaurant" or "dentist."

Users do not have to specify a location to see the local search results displayed. Google says it has just finished its global rollout of local search results on a map which will now appear even when a location is not included.

"In most cases, we match your IP address to a broad geographical location. You can also specify your likely location using the ‘Change location’ link on the top right corner, above the map," Google says in a blog post.

Local Search in Zurich

"We try to make our guesses as good as they can be so that whether you’re shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and we’ll try to find it right where you are. You can also search for specific stores or street addresses near you, like [cornelia st cafe] in New York, for example."

Cornelia St. Cafe

Google’s latest move will help local businesses rank for generic terms without having to spend on SEO.

Google Goes Local With Generic Search Terms
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  • http://www.bestpayoutcasino.net Bestpayout

    If I use a VPN network or proxy, how can Google know my IP? I hate to be traced. I think Google should give user an option to localise search term or not. It is up to Google user.

  • http://www.OrchidsCare.org Orchids Care

    Search Engine Land covered this news earlier and said that Google was exploring using a build-in GPS inside the browser! Exit IP targeting, hello GPS precision!

  • http://www.rankontoponline.com Rank on Top, Inc.

    We noticed this two weeks ago as we were testing three search terms for one of our clients it was like weird we didnt even have to add the state or town.. its also important to use your local or regional or global mt tags to help keep your rankings. all we can say is thanks google.. your making our job easier..

    good article

    Also Google has teamed up with one of the yellow books to help them in thier quest to serve local markets.

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