Google Gives You “First Click Free”

    October 17, 2008

One of the most annoying things for a web user is to search the whole web, find what looks like a desired result and then end up being on a log-in-page.

These pages have just one motto in mind… Give us money, else go away! Personally, I find it more convenient to move away from that page because I always feel that I can find that information on other pages as well.

But if you are willing to go for a subscription model, then Google has got something for you! They call it “First Click Free.”

“In order to help users find and access content that may require registration or a subscription, Google offers an option to web and news publishers called "First Click Free." First Click Free has two main goals:

  1. To include highly relevant content in Google’s search index. This provides a better experience for Google users who may not have known that content existed.
  2. To provide a promotion and discovery opportunity for publishers with restricted content.” – Google


“Webmasters wishing to implement First Click Free should follow these guidelines:

  • All users who click a Google search result to arrive at your site should be allowed to see the full text of the content they’re trying to access.
  • The page displayed to all users who visit from Google must be identical to the content that is shown to Googlebot.
  • If a user clicks to a multi-page article, the user must be able to view the entire article. To allow this, you could display all of the content on a single page—you would need to do this for both Googlebot and for users. Alternately, you could use cookies to make sure that a user can visit each page of a multi-page article before being asked for registration or payment.”