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Google Gives You “First Click Free”

Option for Publishers

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One of the most annoying things for a web user is to search the whole web, find what looks like a desired result and then end up being on a log-in-page.

These pages have just one motto in mind… Give us money, else go away! Personally, I find it more convenient to move away from that page because I always feel that I can find that information on other pages as well.

But if you are willing to go for a subscription model, then Google has got something for you! They call it “First Click Free.”

“In order to help users find and access content that may require registration or a subscription, Google offers an option to web and news publishers called "First Click Free." First Click Free has two main goals:

  1. To include highly relevant content in Google’s search index. This provides a better experience for Google users who may not have known that content existed.
  2. To provide a promotion and discovery opportunity for publishers with restricted content.” – Google

Guidelines

“Webmasters wishing to implement First Click Free should follow these guidelines:

  • All users who click a Google search result to arrive at your site should be allowed to see the full text of the content they’re trying to access.
  • The page displayed to all users who visit from Google must be identical to the content that is shown to Googlebot.
  • If a user clicks to a multi-page article, the user must be able to view the entire article. To allow this, you could display all of the content on a single page—you would need to do this for both Googlebot and for users. Alternately, you could use cookies to make sure that a user can visit each page of a multi-page article before being asked for registration or payment.”

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Google Gives You “First Click Free”
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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
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