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Google Gives UK AdWords Trademark Bidding

UK policy mirrors US AdWords rules

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Just as advertisers in the United States may bid on trademarks as keywords to trigger ads, AdWords clients in the UK and Ireland will be able to do the same thing starting next month.

Google’s move to open trademarks to competitive bidding in the UK and Ireland should yield a nice boost to the search ad company’s revenue stream. Prior to the decision, trademark holders could appeal to Google about ads driven by their brand names to have them removed.

“Good news for naughty affiliates. Nightmare for real brands,” UK-based PPC Blog said.

“They cannot, in most cases, display the trademarked term in the advertisement. But the term can be use to trigger the display of the ad in Google.co.uk,” Search Engine Roundtable noted.

The change has nothing to do with the fortunes of competitors or affiliates. By permitting the purcahse of competitor keywords, Google opened up AdWords to more aggressive bidding. Brand names horrified by the prospect of a competitor placing highly in paid search for their trademark may believe they have no choice but to bid for their own brands.

Meanwhile, Google sits back and collects the profits. This should help international revenues nicely for the company.

Google Gives UK AdWords Trademark Bidding
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  • http://www.webtacs.net/ karn patel

    It will be very hard for American companies to compete with the money that can be bidded from european countries.

  • Simon Lewis

    so much for relevant results eh?

  • Guest

    zzzzzzz to the above.

    What if you are a shop who sells ‘brand x’ parts ? Suddenly you are told you cannot bid on ‘brand x’ so – despite the fact that you sell the stuff on your website – you can’t advertise that fact????

    Also, form a consumer’s POV – you are after the latest ‘brand x’ product. Do you want your only choice to be www.brandxwebsite.com ?? or would you prefer a choice of where to shop for it?

    think before you type people.!

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  • http://www.adwordsinn.com/category/bidding/ Mehfooz

    Good to know this information.this is a
    great help to all especialy those in need
    of financial assitance about adwords and its policies.

  • http://www.adwordsinn.com/category/bidding/ Mehfooz

    Good to know this information.this is a
    great help to all especialy those in need
    of financial assitance about adwords and its policies.

  • http://www.adwordsinn.com/category/bidding/ Mahfooz

    Good to know this information.this is a
    great help to all especialy those in need s
    of financial assitance about adwords and its policies.

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