Google Gives Qualified Agencies Preferred AdWords API Pricing

    April 26, 2010
    Chris Crum

Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Partners who manage client AdWords accounts get free use of the API based on managed client spend.

"The Google AdWords API allows developers to build applications that interact directly with the AdWords platform," explains Penry Price, Vice President, Global Agency Development at Google. "Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively."

Google AdWords Certified Partner Agencies must have an active agency profile page to apply for preferred API pricing. To qualify, they must meet the following criteria:

"We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand the functionality of their tools, and build more comprehensive client campaigns without worrying about increased costs," says Price.

Google will begin accepting applications on May 26.

Google also dropped its Google Advertising Professionals (GAP) program, and replaced it with the new Google AdWords Certification program, while launching a directory for agencies and advertisers to connect. This is called Google Partner Search.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.