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Google Gives Local Businesses New Way to Advertise

Introduces Local Listing Ads

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Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance. 

The ads just consist of a business name, contact information (with a unique phone number from Google for tracking purposes), and a link. The units will appear on Google.com in local results at the top of the results page, and in Google Maps.

"Unlike Google AdWords, Local Listing Ads require no management of ad creative, keywords, bidding or budget management," the company says. "After you select a standard category that best describes your business, Google determines the cost that ensures the ad is seen by the highest number of people looking for businesses like yours in your location."

Google says local listing ads provide advertisers with:

- Ads shown on Google.com and Google Maps

-  A flat monthly fee based on your location and business category

-  First 30 days free

-  No bid or keyword management

-  Free call-tracking, announcing each forwarded customer call (‘This caller brought to you by Google’)

-  Full report on the number of calls, clicks to your ad, requests for driving directions, and clicks to your info window on Google Maps

-  The option to cancel your ad at any time

Following is how your ads would look on Google.com and on Google Maps:

Google - Local Listing Ads

According to Google, over 80% of people look to Google for local information, and this is a way to make you listing stand out. The ads are targeted only to people who are near your business.

As an added bonus, so you know when the ad has been effective, Google says you’ll hear "this call brought to you by Google" with every call made from your ad.

Payment for Local Listing Ads is a flat monthly fee, which varies by location and business category. Advertisers pay the same each month no matter how many times people click or view your ad. Google says advertisers will be given the chance to confirm the monthly flat fee that is unlikely to change frequently or be notified of the change 30 days in advance via email and your LBC account message.

Local Listing Ads are only being tested right now. For the time being, they’re available in San Francisco and San Diego. It’s hard to say when they will become available for all.

Google Gives Local Businesses New Way to Advertise
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  • http://www.jaiganeshv.com Jaiganesh V

    competition to Craigslist in any way?

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    This is great for smaller local businesses trying to become a bit more visible in front of their audience.

  • http://www.ramitnarang.com/blog Internet Marketing Consultant

    This is another great feature from google. They never stop to amaze me on the ways to make money.

    However this service is worth it.

  • http://www.rankontoponline.com Ranked high on Google

    This is an easy way to get your customers business ranked on top of Google locally using local listing ads that are affordable.

    Thanks for the info.

    .

  • http://www.newagorarealestate.com/ Kirk

    Has Google expanded to other cities for advertising in Google Maps? I live in Denver and haven’t been able to figure it out. It appears that some others are doing it. What am I missing where I am not able to figure this out. I have the company listed in the local business center and it will show up on maps, but I’d like to pay for advertising on Google to have my pay per click ads show up on Google Maps, so when someone is looking for a local agent, my ad shows up in the list on local businesses on Google Maps. It isn’t very intuitive in my opinion. Any help is greatly appreciated. Thanks.