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Google Gives Clicks To Charity

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Everyone’s aware of Google’s old “do no evil” motto, but not as many people know about the company’s good works. Some folks were very surprised by the extent of one recent charitable act: the Google Grants program essentially dumped $10,000 into a non-profit organization’s AdWords account.

Todd Mintz discovered Google’s gift while he was helping the charity with its PPC campaign. “When I looked closer at their situation,” he wrote, “I discerned that under the terms of their Google Grant, Google funded their AdWords account so that they could receive up to $10,000 worth of complimentary clicks for each month the grant remains in effect.”

“Wow! What an amazing gift,” Mintz continued.

Google Grants isn’t a new program, and when it first came out, it received a reasonable amount of coverage (WebProNews staff writer David Utter wrote about it here). Over time, however, it’s faded from public consciousness, and – from a PR standpoint, if nothing else – it would really behoove Google to toot its own horn a bit more.

As our managing editor, Mike McDonald, pointed out, “Google is like the Internet equivalent of a big fuzzy puppy that has grown up and become a big dog. A really big dog. A really big dog that… while we still like him, in the back of our minds, we sometimes worry about what he’s capable of.”

And, after all, Mintz is on the Board of Directors of Search Engine Marketing Professionals of Portland – this aspect of the Google Grants program is right up his alley, and should not come as a complete surprise.

Kudos to Google for making such contributions, but the company really should make sure that others know about them.

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Google Gives Clicks To Charity
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