Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.
"AdWords for mobile works best when you customize your experience," says Miles Johnson of Google's Inside AdWords crew. "Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely. Set up custom alerts for key account events (like when your campaign reaches 90% of your daily budget, or when your traffic drops substantially compared to the previous week), and saved filters to flag your most important keywords and campaigns. You’ll then see these filters and alerts on your AdWords for mobile home screen."
"We built AdWords for mobile to help you quickly access the essentials in your account, so we’ve focused on letting you view and make basic edits to campaigns and keywords through the mobile application," adds Johnson. "If you need access to the other parts of your account, like ads or campaign settings, you can switch to the desktop version of AdWords through a link at the bottom of the screen."
More advertisers in more languages will get the feature in the coming weeks. Those who wish to try it out immediately, can go here with their Android, iPhone or Palm Pre device.