Google Gives AdWords Advertisers New Comparison Option

Users Can Compare Offers in Ads

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Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.

Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.

"AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user’s query doesn’t provide enough information for us to confidently predict what they want," explains Dan Friedman of Google’s Inside AdWords Crew. "Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side."

Google Comparison Ads

If a user clicks a promotion, they are taken to a page with more detailed, sponsored results. There they can choose from the offers listed on the page or refine their search further. If a user finds an offer they like, they can call the advertiser or request a quote.

Google Comparison Ad Results

"If a user requests a quote, Google automatically anonymizes the user’s phone number and sends you a unique code that you can use to contact the user," says Friedman. "You only pay if a user calls the phone number on your offer or fills out a form to request a quote."

Google cites speed, transparency, and privacy as the key points of focus with Comparison ads. They show targeted offers in less than a second, they only show real products (meaning no teaser rates, baits or switch offers), and they won’t send advertisers any user information.

Related Articles:

> Google Launches Latest Version of AdWords API

> More "Ads by Google" Across the Web

> Google Gives Local Businesses New Way to Advertise

Google Gives AdWords Advertisers New Comparison Option
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  • http://homebusinesshints.com Google Bear

    What Google needs is a good slapping around. I’m looking forward to the day I can sell my Google shares short and make a fortune when the stock tanks (again). Screw their pompous ass.

  • Adsense Publisher

    I agree. They’re putting too much effort on their software and not enough effort on support to solve problems that occur.

    I am owed $9,000 and change from September 2009, which was due just a few days ago. Tho many publishers got their payments on time, mine was held back without an official reason as to why other than their system they are so fond of is having payment glitches.

    If we don’t get paid at the end of this month the total past due will rise to over $17,000, and we’ll file in court for damages and fees incurred from our creditors while they were holding onto our money for no good reason.

    While they are making money on my money, I have to borrow against it, which costs me money, and some vendors will have to be put off, which costs me more money as they’ll charge me late fees and penalties.

    Google’s bean counters must’ve figured out it was more cost effective to ignore the publishers than to pay them when problems occur. Just like Ford did with their Pinto model of car way back when. That forced people to sue them because they would not fix the problem for $11 each and estimated the court cases to be less than the repairs needed because of how many cars were made back then.

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