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Google Getting Freer With Sitelinks

Matt Cutts among the beneficiaries

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Subdirectories appear to be getting some respect.  Although there hasn’t been any sort of conclusive announcement, sitelinks – those nice little link collections that appear beneath some search results – are becoming more prevalent.

When Google’s search results provide more than one link to a certain site, the site looks authoritative.  The presence of multiple links also makes it more likely that a searcher’s question will be answered, and even the least discerning searcher may just go to the site because all the links are easy to click.

This development could be rather important to some site owners, then.  Matt Cutts, for example, tweeted, "Yay, I have sitelinks for the query [matt cutts] after 2+ years!"

Barry Schwartz then asked, "Why did it take Matt over two years to get Sitelinks for his domain when it is such an authoritative source?  The answer might be that his content was on a sub-directory.  Yes, right now, there is no substantial content on www.mattcutts.com, all or most the content is on www.mattcutts.com/blog/.  And it seems like Google is now giving sub directories Sitelink love."

Given the season we’re approaching, all this inclusiveness is nice.  It isn’t bad considering the economic situation, either, if some site owners can now attract more traffic.

Google Getting Freer With Sitelinks
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  • http://www.e-business.ie Ann Donnelly

    I was extremely excited when I started seeing Sitelinks coming up for more of my clients (even those that aren’t the ‘official’ official site for a topic).  When i have the time I am going to look into the question — Is there a way to influence which of the pages are shown on the Sitelink — via the sitemap.xml, other site structure or is it based on search trends?  Any ideas? Thanks, Ann

    • http://www.seocompany.co.in seo company

      We have noticed through google analytics that those pages which gets more visitors ( those pages are obviously most important pages of a site this is what your visitors think.  ) those pages comes quickly at sitelinks. It’s logical enough too. Since google can detect which of your pages are being visited frequently by your visitors so it’s making those pages important and showing for sitelinks.

  • http://officialsafetyandsecurity.com Debbie Morgan

    Thanks, Doug, for this information. Yes, I have noticed. The last time I check my Web Master Tools area I noticed Google had finally given me some sitelinks. YEA!!! I was very excited. My safety and security web site has been published for two years and I finally got some site links.

    I was thinking it was because of all the hard work I’ve done since the beginning of the year to boost my ranking but, silly me, it’s just Google getting more generous. Hey, that’s OK. I’ll take the help any way I can get it! Go Google!!

  • http://www.lewiscom.ca Vancouver Web Design

    It’s still rather early for this current adjustment on Google’s part.  I think there is still going to be some fine-tuning occurring.  I believe this is all part of larger changes to how Google filters content importance.    If they continue building towards what they say (which they don’t necessarily always do) we should be looking at making sure the anchors  and sub-directory names match up and that we seperate more and more content into its own pages and sub-dirctories.

    It’s the next step in trying to do away with those results based on one front page capturing rankings for 8 different terms.

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