Google+ Gets Vanity URLs (Hugh Jackman Has One, But You Don’t)

    August 13, 2012
    Chris Crum

Google announced today that it has started rolling out custom URLs to a limited set of verified Google+ profiles and pages. For example, you can find the official Google+ page at

“While we’re not quite ready for everyone to start claiming their own custom URLs, we plan to expand the availability over time, so stay tuned!” Google says.

“Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day,” said Googler Saurbh Sharma in a Google+ post. “Whether you’re a clothing brand showing off your latest fashions (, an athlete talking about the game (, or an actor recalling a favorite role (, your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.”

“A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+,” says Sharma. “For instance, +TOYOTA can now use to unveil their latest models, +Britney Spears can share her upcoming appearances at, +Ubisoft can share game trailers and videos at, and +Delta can help travellers find great deals at”

Remember when Google got rid of the “+” search operator. This is why.

If you search for “+TOYOTA” from Google, for example, you’ll be taken right to the Google+ page.

I’m just glad Hugh Jackman was one of the first to get a Google+ vanity URL. It makes sense.

Hugh Jackman

“I act because I have felt in acting some of the most free moments of my life…I think it’s also one thing that scares me the most."