Google Gets Back To Linking Basics

Describes best outbound link practices

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Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications.  Now, Google’s issued a blog post about outbound links, and the company’s official stance amounts to "relax."

Honestly, this information is likely to be old news to a lot of you, and common sense to others.  Refresher courses are fairly popular, though, and in the interest of also helping newbies and worrywarts, we’ll push on.

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Maile Ohye, a developer programs tech lead, noted on the Webmaster Central Blog, "Relevant outbound links can help your visitors. . . .  Thoughtful outbound links can help your credibility."  She stated that you shouldn’t worry about a site’s PageRank when linking to it, and that linking out doesn’t lead to losing your visitors forever.

Here’s what may be a less familiar tip from Ohye, too: "Descriptive anchor text (the visible text in a hyperlink) helps accurately inter-connect the web.  It allows both users and Googlebot to better understand what they’re likely to find when following a link to another page.  So if it’s not too much trouble, try making anchor text descriptive."

As for some no-nos, don’t use more than 100 links per page.  Nofollow outbound links that have been sold.  And be careful that comment spam doesn’t ruin all your careful rule-following.

Easy enough, right?  So go, link as you see fit, and try not to let the process cause any ulcers.

Google Gets Back To Linking Basics
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