Google Gets Advertisers Ready For Shopping Campaign UpgradeBy: Chris Crum - August 19, 2014
If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns.
You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss things. If the upgrade applies to you, you probably ought to watch it. The Google Shopping team answers questions from the community.
Last week, Google launched a new Shopping Campaign upgrade tool. More on that here.
Here’s an overview of Shopping Campaigns’ new features:
Image via YouTube