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Google Forms Health Advisory Council

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Healthcare as an informational topic continues to intrigue Google, which has gathered a group of healthcare experts to help the search advertising company understand health issues better.

“Although we have some talented people here with extensive backgrounds in health policy and technology, this is an especially complex area,” Google’s Missy Krasner wrote about the formation of a Health Advisory Council.

Google’s outward-look for expertise has led it to contact and invite a number of prominent people who work regularly with healthcare issues to advise it. The Health Advisory Council will “help us better understand the problems consumers and providers face every day and offer feedback on product ideas and development,” said Krasner.

American Medical Association COO Bernie Hengesbaugh and Cleveland Clinic CEO Delos Cosgrove are among the members of Google’s new advisors. Many people will recognize the name of the Council’s chairman, Dean Ornish, whose work has been featured in a number of media outlets over the years.

With billions spent on healthcare each year, it isn’t surprising that Google would want to be closer to that flow of money. Since Google users search regularly for health-related information, being able to tap a group of experts for medical advice makes sense.

Google Forms Health Advisory Council
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  • John S. Alexander, MBA

    As an executive director for a regional consortium, I applaud google’s thinking. I am perpetually searching the web for health policy issues and changes that will affect my members. Any assistance google experts could provide would make my life easier!

    Thanks!

  • Jeannette McHugh

    Dear David,

    Why do you suppose Missy Krasner and Google couldn’t find a single nurse to serve on their Health Advisory Council? Nurses outnumber every other type of health care professional. Nurses are the chief educators of patients, particularly in acute-care settings. Nurses are the means by which scientific advances reach patients’ bedsides. Not only do nurses integrate findings of all health care disciplines into their practice, but they conduct and publish large amounts of their own original research.

    I’m pleased that Google is intrigued by healthcare as an informational topic. However, they seem determined to get a partial, fractured and even biased perspective on the many involved issues. Professional nursing organizations have noticed this oversight and are unimpressed.

    Jeannette McHugh, PhD, RN
    Reno, Nevada

  • http://www.answerblip.com/articles/health/fitness health facts

    Great health article. Thanks for the great info about Google.

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