Google Flips PennySaver With Ad Deal

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The weekly shopping guide publisher PennySaverUSA.com, part of Harte Hanks Inc., inked a deal with Google that could turn the publisher’s thousands of sales reps into AdWords sellers.

Google Flips PennySaver With Ad Deal
Google Flips PennySaver With Ad Deal
Who Can Compete with Google?

When the PennySaver deal was formally announced during a New Orleans meeting of the Association of Free Community Papers, Classified Intelligence elicited this money quote from a PennySaver representative:

“This could give Google the

Google Flips PennySaver With Ad Deal
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  • Paul Harkins

    It appears that offline ad placement is becoming as popluar as we think it should be. The key is to make sure offline ads are targeted and trackable. I do not see newspapers accomplishing that.

    Paul M. Harkins
    DreamPlay Ventures

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