Google Flies With Universal Search

Videos and reviews spice up the search result pages

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There’s no going back to ten blue links on a page of search results. People want more for their queries, says Google, and they want to give it to them.

Text minimalism as a search response? That’s so ten years ago. Get with the program, namely images, videos, and more comprehensive local search results.

Google’s Johanna Wright discussed the travails of spelling broccoli in search, and the way Google sets poor spellers on the Wright, um, right path, during the Search Factory Tour event held earlier today. Thanks to the charming efficiency of webcasting, we followed along as master of ceremonies, none other than Marissa Mayer, guided the presentations.

Mayer’s no Jamie Foxx at the ESPY Awards, if you’re curious, but she did alright.

Wright moved from discussing the joys of vegetable spelling travails to the work Google’s doing with universal results. “It’s our job within search to give you what you want,” she said.

Doing so means more than figuring out which search results to give back. It entails looking across formats of content, like images or video or maps, to hit the sweet spot of relevance. Universal search uncovers meaning when people come to Google, said Wright.

“You’ll see a lot more in universal search this year,” she stated. A lot more places will see it too, as Google made universal search available across its global sites, in more than 100 languages serving over 150 countries.

Google Flies With Universal Search
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  • http://www.youtube.com/watch?v=1djbNnmRstQ Newbie Marketing Guide

    I wonder if this will be another miss?

  • Guest

    I don’t get this whole "localized search" idea. Of the thousands of searches I’ve done I can only count a handful where the location of the result mattered. In those instances I was looking for local services, using the Internet as a 411 directory, in which case I simply included my location in the search string. I’d bet that in this day of global community the vast majority of searchers don’t care where the info they are presented is physically located, not to mention that the majority of webpages are as meaningful to searchers regarless of where the site is hosted.

  • http://wehner.org Charles Douglas Wehner

    It is all about SHOPPING.

    If you want technical information, the part of the planet where it comes from is less important than the accuracy.

    If you are SHOPPING for local services in a hurry, local search matters.

    Charles Wehner

  • http://www.youtube.com/watch?v=fVPzjyaRJWk Bum Marketing

    The universal search seems to be working… but I really wonder how well a video can drive traffic to your site, as opposed to for instance an article (submitted to an article directory).

    Has anyone seen the effect of this, or done any studies?

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