Google Finally Launches Another Penguin Update

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Update: It turns out the update is not finished rolling out, and will continue to roll-out worldwide over the coming weeks. Read this.

Webmasters and SEOs have been waiting for Google to launch a new Penguin update for over a year, and now they've finally gotten what they asked for.

The company launched the update on Friday night, and it's apparently already completed the roll out. That went much more quickly than the recent slow-rolling Panda update.

Before this latest Penguin, Google hadn't launched one since October 2013. The company has been teasing the new one for a while now.

There has been speculation of a new Penguin from time to time, but this one has been confirmed by Google, according to Search Engine Roundtable. It launched Friday night, and was confirmed on Sunday. Google's John Mueller said the roll-out was complete on Monday morning as far as he knew.

Ahead of the update, Google recently spoke about it at an industry conference, saying the new Penguin would make webmasters lives easier, and that most people would find it to be a "delight". I guess we'll see how that plays out.

More on that here.

Image via YouTube

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.