Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It's hard to believe Google is just now offering such an app, but better late than never, right?
Advertisers can use the app to view and manage ad performance. It lets you view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed.
"Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing," says product manager Geoff Menegay. "Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you.
"Whenever you open the app, you’ll see an overview of your clicks, costs, and conversions. For deeper insights, you can view metrics by ad group, day of week and device," he says. "Changes in campaign performance can happen at any time—now you can address them quickly, even when you’re away from your desk. For example, if you see your best performing campaign is maxing out on budget, you can make adjustments so you don’t lose out on potential sales. You can even pause or enable a campaign for a time-sensitive promotion."
You'll see campaign performance on the home screen when you open the app. You can swipe left or right on the table's top row to see all the metrics. Tap the metric you want to see, and it will become highlighted. Swipe the bottom of the chart right or left, and you'll get different charts for the chosen metric.
You can pause or enable campaigns and ad groups and adjust your budget by going to the "Campaigns" section. Go to the "Keywords" section to adjust keyword bids.
Advertisers can also get customized suggestions, such as if there's an opportunity to get more impressions by adjusting bids. Google will inform you about it, and you can make the necessary changes from the app.
Go to the "Opportunities" section to apply opportunities. They go away when you've already applied them, dismissed them, paused or removed the campaign, or when they become less significant.
The app is available in the Google Play Store, and supports devices running Android 4.0 and up. This is separate from the AdWords Express app, which doesn't work for AdWords accounts.
It's unclear when the AdWords app might become available for iOS.
Images via Google