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Google Experiment Could Spark SEO Sea Change

Allows for "unique tastes and needs" in search

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There are 71 Comments. Add Yours.
  1. I would guess the emphasis is still on getting lots of back links and ranking high as you want your site to be in these peoples sites when they choose their favourite sites, that pretty much demands 1st page of google.

    After that it will be a case of relevant content and making sure your website is sticky enough that they dont feel the need to go looking elsewhere later and “favoriting” a competitors site. So, fresh content could be the key, which is good as long as it continues to be relevant and worth reading.

  2. I’ve personally heard that google does some of that stuff to people already, but to a lesser degree. I can’t find evidence of it, but I generally clear my cookie in google after a while.

    I’d rather prefer a “sites you don’t want to see” to block them from results as the same awful cloaking sites that say “you must sign up and sign in to view this page” and try to charge you money while letting search engines crawl their whole site. It’s the same big cloaking sites are what people complained about for years that google never does anything about.

    • Don

      There are far too many usless sites. I would love to have a simple method to add them to my blocked list with a single click.

  3. I think personalized search is a sort of bookmarking. If a user is using personalized search then i think he/she is defeating the motive of search engine i.e to search. The aim of any search engine is to provide the user with the best results in less time. There are many sites for the same topic and new ones coming online everyday. How can we say that the site i am using today will be the best tomorrow also? It is better to bookmark the websites than to use personalized search.

  4. HI Folks,

    As a SEO and Research analyst i can say that what google does is purely experimenting.

    Lets make some things clear why i support Google’s ideas

    1) If MYSPACE, Digg and other social and social network sites can use various methods like voteing, popularity then why not Google?

    2) Basic idea for Google is that it will eliminate SEO Spammers which will make more challengable for them.

    3) From my point of view google will have a Analysis of popularity for Keyword, Domains, Link and much more relevancy which it algo will get a pure idea.

    Just take example of Google insight which gives an idea of search.

    From SEO point now SEO guys should focous more on Behaviour Reserach , Web2.0 technologies and must move ahead with the time. IP targeting and making content more powerfull would be meaningfull – Yes the competition would be tough.

  5. I have to admit that I am still trying to figure out the benefit of personalized search like this one. Why on earth will I search for CNN when I know how to get there. Moreover if I like a site I just include it in my favorite list and I’m ready to go.

    I agree with Diego above. When I use search, I am looking for something in particular based on a specific keyword (rarely use it) or a phrase, e.g., “how to something”. If the results will be the same, over and over again, because of preferred whatever, what good will the results be? My browser just like everyone else’s has the capability of bookmarking. If I like a site, I fave it, plain and simple.

    I am not sure where this is going, but I will definitely keep track of it.

  6. It’s great but I have to keep shutting it off when I’m trying to see where MY pages rank.

    I also have to shut it off when I’m having trouble finding something – I need it to branch out and get away from my “normal” sites.

    As long as it is optional, I’m fine with it.

  7. It’s very cool and to place the power at the users fingertips to make the web search more personal and not be so over whelmed with zillions of results when your looking for a few :)

    Watch out world.. here comes “Personalized Search” ready or not your website just might not be on too many users results pages!

  8. Google likes to keep it simple. And the simple thing here as I see it is that Google wants the websites coming up in the rankings to have value for the user. The age old sentiment of valuably enriching the site for the human being more and less for the spiders has been translated by google into action.

    So in effect users are now empowered with a choice. They are able to excercise their own sense of ranking leaving the machines out.

    Only time will tell how much of an impact it will have on SEO and whether the focus from now on should be human beings and not the machines anymore.

    Google seems to be saying. We told you. Now we mean it.

  9. Once again we see how the “armsrace” is continuing.

    Google has to stay ahead of the game – like anti-virus companies – in order to keep being the most sought search engine. Google is a bit different though, since they are the ones making the rules, and everyone else have to follow them.

    In a manner of speaking Google is narrowing the eye of the needle, and everyone who wants to be found, has to be able to thread the needle.

    If you can’t do it, you are out.

    It doesn’t matter if your site is the best in the world, or the most relevant. What matters is whether you can thread into googles spiders.

    The people that will win are: Google employees and owners, as well as the new priesthood: SEO experts.

  10. dan

    I don’t get it… isn’t that what “Favorites” are for? I’d much rather see them move some of their advanced search features to their main search page.

    dm

  11. Don

    If it is extremley easy to use I might use it. If I have to jump through hoops to access it don’t waste your time.

    At present my favorites list works fine.

    Just curious, will this impact just my search results or if many people choose a site will tend to come up more often on everyone’s search?

  12. People can make money with personalized search now.

    http://www.Boomja.com enables anyone to create their own authoritative directories on any subject or topic for free – and generate perpetual ad revenues.

  13. This new Google feature is great if you have a local business because it will give them more of an edge in search results. Of course, they will still have to work on their SEO to get in the first SERP.

    The whole favorite website is good in a way since if I trust CNN and I like their news and I type “earthquake costa rica!, it will bring up the results from the CNN website first and then everyone else. So it does have advatanges to it.

    It is a pain for an SEO consultant though but hey, good consultants will find ways to make this feature work to their advantage.

  14. Guest

    I think that the information coming in regarding SEO, optimization, etc, etc, becomes such an over blown brain dump !!

    It’s like going over & over the same thing from a different perspective and angle, but you still end up basically at the same place. All this becomes a big distraction to businesses after a while.

    I sense a feeling of being jerked around by who else?….Google !

    Publicity 101 !! and nobody seems to do it better than Google;(

  15. Mitch Kahn

    I think this is a very dangerous precedent. It eliminates information based on value, and, instead, substitutes from a predetermined list. The user ultimately loses an opportunity for new or more valuable information. New sites or niche sites would also lose a potential audience.

  16. It is kind of a way to make it so that users can make “topic pages” out of the search page, rather than the current igoogle interface which is too complex for some users. It is clever, although it may have a dumbing the dumber effect on some users – it actaully makes the “search” page into the opposite, which many people won’t get – reminds me of the famous scene in the movie Spinal Tap regarding the amps that have knobs that go to 11. “But our amps go to eleven,” is all the band member can say when confronted with the fact that the amp is actually not any louder, the knob simply reads 11 instead of 10. In this way the phrase “Custom Search” is lame. “But my search is a custom search . . .”

    It should be called something else like favorites or “my results.” I personally I have not used this feature and the creation of it has lead to me staying logged out of google – I prefer to search when I want to search. If there were two buttons – a real search and a fake search, I might use it some – maybe.

  17. The average user will never use this and probably never even know it exists. Most Googlers don’t have a Google account that they sign into before searching Google – in fact many of them don’t even know that they could sign up for such an account. Therefore this will only effect a small portion of the searchers but also could be have more affect on those keywords that more tech savvy searchers would be searching.

  18. CZ

    Just as Microsoft continues to create a new operating system every couple of years – just when users are very happy and used to their current version. So, Google and other companies are always creating the “next big thing.”

    IMHO, this is nothing more than a money driven occurrence. If engineers don’t create new and more complex OS’s at Microsoft for e.g. there is no need for such large staffs and budgeting.

    Consider Google’s endless changes, I see the same model at work. Let’s say for example, that everyone loves Google just the way it exists now. The need for existing staff and budget would allow for some trimming.

    I think that change is good – but not all change or constant change, so much so that one can’t keep up with all of it.

    It seems to be the need to produce “something” – good or bad – and selling it to the “suits” in the front office that drives this juggernaut of constant changes with all the bells and whistles, that aren’t needed or asked for. Job security!

  19. frank

    I quickly scanned the comments, it seems no one gets it yet, when Google does not list your website anymore, because the searcher just wants walmart, you will be forced to use PPC and their by generate more revenue for Google. This is just another ploy by Google to make more money. This is not the first time Google has done things like this to increase revenue. Of course nothing in life is fair, and this is just another example of Google trying to rule the world.

  20. Errr, have they not heard of bookmarking? General users won’t bother with this.

  21. This is a pretty good idea, i just hope they have all the angles covered, otherwise, if the weight is added to the preferred user websites, what will stop a company from paying 2000 people in India to use several user names each and bump up listings? Like bumping up listings for our website in the children’s toys and clothing results!

    HOWEVER, it is a great idea.

  22. Guest

    Predictable benefit to Google’s efforts to earn money by directing traffic to those that pay for traffic.

    Ad Worders hate seeing organic results ahead of their paid clicks and weak efforts. Customer complains, “Why did I burn a hole in my wallet using a template website/adwords and I see some newcomer website ahead of me?”

    Local results do help that specific customer. If left leaning sites, movie sites, restaurant sites, disco sites, lame sites pay for a weak pay per click ad solution when cutting costs and using a template/ weak coding solution… They get preference sometimes in certain circumstances.

    Google can tell when a site deserves placement based upon relevance. That is why Google will rule in 2009!

    It’s business as usual…

    Do yourself a favor Hire a pro to work in-house, modify original content, build and write good original content, make site codesmart and do it organically!

    The best search results come from the organic results in 90% of cases. People who cheapskate their web-budge tdo a site cheap get what they paid for in terms of results. It has always been that way and it will always be that way.

    Its simple math.

    Later

  23. In the few times that I’ve used it, it has really thrown me off when searching and it actually distracts me from what I am searching for. I vote NO.

  24. I love being able to block the content that I don’t want to see in my searches.

  25. I think this is not a good solution… as people who are searching on search engines like google are searching in hope to get new information not the old one what they already know and whenever they find good information which they want themselves to refer later they probably bookmark such sites… and if this is what google will make such a thing with autodetection (may be according to IP or browser cache) then people will lose trust of GOOGLE (Known as THE GREAT GOOGLE).

    I THINK THIS ISNT GOOD.

  26. Google has done extensive research on the personal search and have decided it is what people want.
    They are right! Most people would rather tune out what they don’t want to hear or see! It is not their fault! That is the way we have been programed!

    I can’t believe there are more people wanting their own little “controlled” environment online! Don’t they see this just means they have less control in their lives? I like a little variety so will not be using it. Intelligent people looking for the best deal or answers will find another way to get them.
    Google has a choice of who it wants to deal with. It looks to me like Googles new way to screw the marketer. The big Adsence boom is over and has totally messed up the internet with the crap keyword pages people put up trying to make their Adsense million. Paid inclusion of your ad in an end user controlled search (or basic bookmark page) will be their next claim to millions (or the back door in!)

    I can’t wait to see what happens!

  27. I’m sorry but this is a dumb idea. When you search for something, don’t you usually just do it once and then bookmark the site? If you honestly have to keep searching over and over for the same things then there is something wrong with you and maybe you shouldn’t be on the internet, let alone have a part in telling others what is “good information”.

    I mean, c’mon, how many times are you going to search for “poodle groomers in Palm Springs” any way?

  28. Guest

    I laughed when I saw this. It’s like defining normal. There are no average users, per se, but a conglomerate of people who use the internet to address a myriad of needs.

    But the reality comes down to this: It’s an electable feature. If you don’t like it, don’t use it.

    Seriously, people . . . if I want to design a line of clothing that is only red, will always be red, but the styles will change . . . no one is forcing you to buy it!

    Of course, my biggest laugh in reading these responses is that half the “average” people don’t know the difference between there, their and they’re. They interchange you’re and your, advice and advise, etc. And these are people who feel confident to comment on the brilliance or ingenuity of others?

    For those of us who use the internet for more than one purpose, this is a wonderful thing. I don’t have to go to my bookmarks and look for it, I can just type it in and Google (I’m always signed in!) will find it for me. Saves me time and for me, time is $90/hr.

    • Guest

      It’s great what you ARE saying, but it will be more effective if you were a little bit less pretentious about something we already know.

  29. I think this is heading in the right direction, it will stop people trying to chase that “number one” spot and put more emphasis on conversion and locality. In fact, we already have this to an extent but I would like to see it go futher, to the extend that everyone’s results are tailored to their needs. This would go a long way to stop people trying to manipulate results and maybe they would start to make quality Web sites for a change?

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