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Google Exec On Canada: “It’s Not As Competitive”

Interesting sales pitch...

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Google wants Canada to get with the program – the AdWords program, that is.  An exec has expressed some concern – or at least bafflement – over the idea that online advertising hasn’t caught on in Canada to the degree that it has in other countries.

Canada has a healthy economy, after all (several different groups rank it eleventh in the world according to GDP), and Internet penetration in the nation is pretty high (think 70 percent or more, although estimates differ).

Nikesh AroraBut Peter Nowak reports that Nikesh Arora, Google’s president of global sales operations and business development, said, "It’s not as competitive a business market, which basically suggests that there’s not as many businesses online because they’re not competing for more share amongst each other or there are not enough businesses competing in certain areas."

Arora then added that businesses in the U.S. and U.K. are doing a better job of getting online and representing themselves on a global level.

Since Arora said all of this while visiting Google’s Toronto office, it’s possible that he was just trying to prompt local employees to accomplish more.  Or perhaps he wanted to plant a sort of seed with area businesses.  Still, this seemed noteworthy since it’s not every day that you see Google call out an entire country.

Google Exec On Canada: “It’s Not As Competitive”
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  • http://www.sitebyjames.com James

    The Google Adwords program is a rip off… Why pay Google for traffic your already getting…

    And why not support local business… I can advertise with businesses which are online and directly related to my niche… With Google… I get free rankings… Why would I pay for it?

    Not as competitive? I think perhaps you mean… more cautious at to where the money is being spent.

    • http://www.sitebyjames.com James

      Oh… and just in case anybody is wondering… some businesses are doing with facebook over here… and alot of them are just doing better overall from advertising or promoting with actual websites rather than Google Ads which are not only the most unappealing textual based ads but a huge privacy violation to boot…

      Referrals coming in from real websites are paying customers… Google referrals are windows shoppers who kick the dirt all day long…

      And to top it all off… anybody I have seen paying other for Google ads has been involved in click fraud… thousands of dollars spent so the money can be piped into some guy out of encido cailifornias pocket for clicking on advertisements all day long? No thanks

      I mean… this is common sense… if you want to lose money… spend it with Google… if you want to make money, invest it back into your community…

      • http://www.sitebyjames.com James

        I think you would have to kick Canada out of the free search results before they started paying for them… I would eliminate Bing and Facebook however before you did that…