Google Enhancing User Privacy

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By anonymizing logs of information captured from people who search on Google after 18 to 24 months, the company hopes to improve the perception people have of their privacy being protected.

Google Enhancing User Privacy
Google Enhancing User Privacy

Google keeps data now for as long as finds the information useful. That could be an infinite period due to the relative low cost of storing that data.

They likely still feel the sting from last summer’s oopsie at AOL, where a researcher posted reams of search data online that became big news just as the SES San Jose conference began. That leak enabled others to put together pretty accurate pictures of users, enough for the New York Times to positively identify one of them.

Once the privacy changes take effect, as described by Google’s Peter Fleischer, Privacy Counsel-Europe, and Nicole Wong, Deputy General Counsel, log data will be more anonymized:

By anonymizing our server logs after 18-24 months, we think we

Google Enhancing User Privacy
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