Google Dominates Holiday Searches

    December 15, 2004

Hitwise announced in its Internet usage report that Google is dominating the holiday search engine traffic.

“Google contributed 4.26 percent of visits to shopping sites last week, while Yahoo! Search contributed 2.24 percent and MSN Search 0.54 percent. They also shed light on each search engine’s strengths…”

— Google sends a higher share of its downstream traffic to Books, Sports and Fitness, and Music.

— Yahoo! Search is stronger in sending its shopping referrals to: Video and Games, Automotive and Classifieds.

— MSN Search sends a higher share of its shopping referrals to Apparel & Accessories, House & Garden and Appliances & Electronics.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at