Google Dominates Canadian Search Market

    May 28, 2009

Google grabbed 80.17 percent of all Canadian searches for the month of April, according to Hitwise.

MSN ranked second with 8.84 percent of the search market followed by Yahoo with 7.34 percent. Ask received 2.75 percent of searches, while the remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian Searches

Hitwise categorizes websites into more than 165 industry categories and the search engine category came out on top, capturing 14.58 percent of all Canadian Internet visits in April.

The social networking category received the second most number of visits with 13.83 percent, trailed closely by the entertainment category with 13.60 percent and email services accounted for 8.61 percent.

Top 10 Most Popular Canadian Internet Categories

Search engines attract a much larger share of visits in Canadian than in the U.S. or U.K. Search engines account for a 53 percent larger share of Canadian Internet visits compared to the U.S. and 22 percent larger than the U.K.

Social networks, entertainment (in particular YouTube) and web based email are also much more popular in Canada than in the U.K. and U.S.