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Google Ditches PageRank in Webmaster Tools

It Still Remains in the Google Toolbar

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There are 148 Comments. Add Yours.
  1. It would be riddiculous to thick that PR would have no effect in the overall Google indexing tool. I belive Google may want to us believe that. Will Larry Page (Google PR designer and co-founder) allow it? Afterall, it’s more like removing a symbol from the Google brand itself. It’s a wait and see for me.

  2. I found your post from DP forums and I’m in awe that Google is thinking of dropping PR. This puts my blog in such a better position, this is great!

  3. Site owners are rightly result oriented. We’ve seen several times that it occurs very frequently that while searching, a page that appears on top of others in the SERP may have a much lower pagerank. Such pages have got higher search engine rankings although their pagerank is lower.

    So, for a site owner whose pages appear higher in the SERP, there’s no point to try to get a higher pagerank. So, it gets forgotten as it’s been vanishing in the recent months and years.

  4. PR ranking is only one of the values. But goolge removed it from the webmater tools and kept i t in toolbar , which made me a little confused. But it is a value of crawling, why they removed it and asked people don’t pay much attention to it ?

  5. We’ve been hearing the “ignore PR” for some time now. This development seems to give the advice some legs but … I can’t help but think something is up and it’s not beeing completely said. Google appears to want their cake and eating it too. If there is a problem with PR, dump it completely. This wishy wash approach will keep PR on the table for a long time to come.

    • I don’t understand the last statement in your post. “It also says that PageRank is just one of over 200 signals that can affect how your site is crawled, indexed, and ranked.” So PageRank effects Rank you say???

  6. Guest

    If PageRank was not important, Google would NOT rank #1 for queries other than Google. PageRank is a rich get richer algorithm where the popular can easily (with poor SEO and content) outrank pages/sites that have a lot more information going for them than these high ranking pages. When pages rank high because of popularity it makes it hard and sometimes impossible for the new site to be found. And if they can’t be found, they can’t become popular. Google needs to throw away their 13 year old PageRank technology and come up with something more innovative. I’ve dropped Google’s search in place of ScrubTheWeb.com who’s older than Google, but doesn’t play those games.

  7. Why don’t Google give a tool to measure the other 200 factors of your website instead of just PageRank?

    • it will cause everyone to do the same in order to be on top.

  8. I would really like PR to be gone all together. I think it is useless, worthless, and I see a lot of sites that are complete garbage with PR and sites that are fantastic without.

    Placing in search results has noting to do with quality, it has everything to do with how much money or time you are willing to spend getting links.

    Google has turned the internet into a circus promising better search results and now the first pages of service searches are often filled with directories you pay to list on. They have ZERO content yet they rank in the top ten only because of traffic and or a contribution to Google.

    The way I see it, the fight is fixed and even white hat SEO is still a game.

    PR should be based solely on the content of a site. Not useless links you created from trading.

  9. Wow! A lot of comments here in just a few days, but the truth is, nobody by Google knows how important or not important it is. It is just a tool, is it one to focus on, the article says no and I would agree. First rule, don’t design just for search engines, design for the user.

    At any rate, I don’t think anyone here really knows what Google does with their ranking for search results including myself, we just have our experience.

  10. The issue I have with this comment is that sites with high page rank tend to rank higher than others for competitive terms. (try finding a site at number one in the financial field without page rank).
    I also find that links from high page rank sites gets my site spidered a lot quicker.
    It is also clear than one link for high page rank site (providing it is relevant) seems to make a far bigger difference than one without PR.

    FOKM

  11. I know that everyone wants the magic green Google bar to give them greater importance. So what do we do now? We need to rely on our content. The battle between what is more important, Backlinks or Content. well i guess we’ll all find out now.

  12. In some cases, PageRank is very meaningful, such as for prestige, advertising and others. But I think the most important is the SERP. Sometimes Google fail to assess how important a website or page.

  13. Well I personaly like google page ranking but on the other hand now instead wasting time to make your website to be on hire page rank we can spend time creating backlinks or writing articles.

  14. Guest

    The whole reason behind PageRank is another excellent Google marketing plan. Google knows their customers better than any other on-line business. 90%+ of Google’s revenues are from those web site owners who pay most attention to the PageRank icon in Google’s Toolbar! Google purposely included this in their Toolbar AND as part of Google’s display of the Open Directory (dmoz) search results via Google. If Google didn’t benefit from all this PageRank hype, Google would have restricted third party Toolbars and other PageRank displaying sites and stupid PageRank widgets from querying their PageRank servers. Google let them do this so people could display PageRank on their Web pages, emails and other Toolbars and promote Google for free. Google is SUPER smart when it comes to knowing who their customers are and where they make their money and displaying PageRank was a fantastic idea!

    Google is excellent in PR and Internet marketing. They employ hundreds of people that do nothing more than post to news sites, forums and anywhere else they can get their message out to those interested in marketing their web sites. Just have a look here:

    http://www.webpronews.com/tag/seo

    Not that this site is influenced by Google, but virtually every post in SEO is about Google. It’s a fact the people here are obsessed with Google and that was because of the excellent marketing of Google. Google is great at making sure their target market (all those reading these posts) sees Google in their face everywhere they go on the Net. And now that they are digging into the social networking sites like Facebook and Twitter, it’s clear they are after those bucks too! If they can’t get you as a customer (Adwords, Doubleclick and others), they’ll convince you to insert Adsense and/or Analytics on the free pages you generate using these services. Google is so darn smart they’ve got me talking about them too and that’s sick!

  15. Hello

    Google is saying about PR since quite some time and now by removing it they are making it official. But to check this claim i often check PR of the sites which rank high and it is always around 5 or higher . In first 10 result I generally dont come across any site with 0 pr.

    So I am still little hesitant to completely ignore PR. I agree with the point mentioned by Vandee.

    on lighter side – One more thing i was thinking that there are lots and lots of PR Info giving sites, now they have to update and for some sites which only shows PR may be of no more use :)

    • Guest

      websmith – You will often come across sites in Google’s top 10 results which show a zero PageRank! Google didn’t really take their PageRank away though. All they did was remove it from displaying in your Toolbar or from showing in any other type of query sent to Google. REASON: These sites were caught (intentionally or un-intentionally) selling their PageRank to advertisers. This is why Google invented the rel=”nofollow” HTML attribute. Quote on “Wikipedia”:

      nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.

      However, Google can’t penalize a site JUST because they are popular. After all, popularity is what Google is all about. By this I mean, Google purchased the right to use the PageRank algorithm from Stanford University. Some of you might not know this, but Google did not invent this either. But Google created an empire fueled by PageRank which was showing up in browsers, web pages and any other SEO gadget you can think of.

      And Google can NOT make every site on the Internet use the nofollow HTML attribute just because Google invented it. One solution for Google to try and stop sites from selling their PageRank was to simply turn off PageRank for those sites they found that were selling their Google PR popularity. This is FACT! I know Google does this as I’ve been monitoring Google since before Google had their own web site and I have a few friends on the inside as well.

      Now when you do a search on Google and a page in the top 10 has a PR of 1, then that’s the site which has a lot of valuable content and maybe using every trick in the SEO book to get that ranking. As you said, PageRank is a VERY BIG influence in Google’s results and for this reason PageRank has been called the “rich get richer” algorithm. There’s no doubt in my mind that quality content will lose out to PR every time.

      Google claims 200 other factors which influence their rankings and believe it or not, many of these were included in Google’s white papers, patents and so on AND you will find others in archive papers of Larry Page and Sergey Brin not to mention many of their colleagues who also worked on the Google project at Stanford. There really isn’t a whole lot of things you can do with text other than some fancy linguistics, stemming, synonym matching and some basic word positioning factors like in the title, between the <em>, <h(n)> <b> or <strong> tags and so on. I could go on and on about the “other” factors, but it still holds true that PageRank will win over quality content every time.

    • SEOSally

      I agree with you and the other posters that PR in a major influence in google’s search results. A simple test will confirm this. Go to google and search for “submit url” (without quotes) and see who ranks first:

      submit url

      What you’ll find is google at the top of the results! Now if we were to compare all these top 10 sites, you would see every one of them has the term “submit” or “submitting” or “submission” (both stem of submit) in their titles EXCEPT google! Some sites also have these terms in their domain and url paths! In fact, all we have are 10 pages to compare these so called other “200 factors” and I believe google’s page has the least amount of factors over all the others listed here. In fact, I’ll bet if PR was not a major ranking factor, google would not be listed in the top 50. Anyone who says PR is not a major ranking factor for Google needs to have their head examined.

  16. Well.
    I don’t think so, that Google has dumped the page rank.
    I got PR 2 today, as PR has been updated by Google.

  17. The whole system makes since but yet it seems a bit unfair for the new person who starts assembling a website.

    I’d much rather have a vote pointing to my site from a high ranking site than a nobody. If page rank goes, what will it be replaced with?

  18. Well this has certainly sparked some interest. I was just writing on my own blog about how pissed off I was about Google’s PR. There’s a site in a similar business to me. I looks just like a scanned business card. No useful information, zero content, crap graphics PR = 4.

    My site I started in Flash and spent 1.5 years PR = 0. So I scrapped all my work in Flash and began from scratch with WordPress now a year later PR still = 0.

    I can’t/won’t point my competition out but I think it’s unbelieveable!

    http://www.caspianit.co.uk/increase-google-page-rank-its-official-i-now-hate-google

  19. PageRank is indeed be painful to give up.

  20. As a Search engine optimizer, I spend alot of time writing cotent for my site as well as aquiring good links. My attention is spent making sure my online company is ranking well. I do that by spending time watching the Google bar.

    But when i am surfing the net i dont look at the page rank bar. I am just surfing for great content.
    My online website design site has been experiencing great page rank since 1996 so if the green Google bar goes away I probably wont be hurt. But wow what a huge factor the removal will be to those that spend much time slaveing over the green bar….. Personally I dont think they will remove it.

  21. Al

    Good riddance to Page rank. Page rank was bogus to start with.

  22. Can i improve my page rank just by increase back links

  23. there are alot of vaariables not listed, however, PR has very little overall ranking factors unless it’s a PR of 6 or higher.

  24. Apart from the fact that it was poorly named at the outset ( should have been ‘Quality Score’ or similar) the main reason that they are now taking the ‘it don’t mean nothing’ approach is that PR is used to:

    1) Decide ‘sold’ link value as in ‘Text link Ads’ et al – Google hates that and all link selling, leasing stuff. They are the only ones allowed to have textual link content for profit right?

    2) See #1

    Why Page rank can not be used as a guideline to show how ‘popular’ a site is to visitors – quality back links, loading speed, time spent on site etc. etc. and just saying it means nothing is both stupid and self-defeating on Google’s part.

    The fact is that I will never knock a PR6 site off the top of the rankings for a search term phrase no matter how relevant my content is to the Googler’s typed in search phrase.

    Just because a site is 10 years old and is listed in the ridiculous DMOZ directory, or Yahoo’s paid for directory is not a reson for it to rank higher than my theoretical competing page and should have no bearing on my content or where it ranks.

    But it does, of course…

    QED: The Google Algorithm is a joke!

  25. How true that PR has little value, so take it with a grain of salt for minor observation in SEO.

  26. I was also thinking the same thing, because I saw on page 1 google for a keyword, can beat PR PR 0 3 to 5, I strongly agree with this.

  27. My pagerank of 0 hasn’t affected my relatively new site, it’s ranked fairly well for several of my target keywords. I do agree though that pagerank can affect marketing and advertising opportunities.

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