Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network.
The service itself basically just lets you listen to curated playlists. It's radio. We're not talking on-demand songs like Spotify. More on the consumer service here.
"This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences," said Google Play Music product manager Elias Roman. "This Google Play Ads inventory is available through the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. As part of the GDN, advertisers can use keywords, affinity audiences and remarketing to reach the right people at the right time."
Google already has "many" advertisers utilizing the new music inventory, including Omnicom.
Steve Katelman, EVP of Global Strategic Partnerships at Omnicom had this to say about it: “We want to reach customers where they're spending the most time, so music is a critical part of our media mix. As a launch partner for Google Play Music, Omnicom Media Group can offer our clients an invaluable head start in delivering engaging, high-impact brand messages on mobile and the web to music-loving consumers.”
Advertisers interested in getting in on this action can simply set up a campaign in AdWords or DoubleClick Bid Manager.
Image via YouTube