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Google Developing Enterprise YouTube

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[ Business]

It kind of, sort of goes against the whole idea of YouTube – a video medium for the masses, the proletariat; a free speech antiestablishment vehicle – but it looks like Google may offer an enterprise version of YouTube.

And why wouldn’t they, really? They spent a lot of money on the company, which bought millions of unruly up-loaders, the largest collection of video viewers on the Net, as well as costly legal battles. YouTube itself is monetizable only as far as audience-share goes, but leveraging technology for business creates a market that pays consistently – just ask Microsoft.

According to a Business Week article covering Google’s new Custom Search Business Edition:

[Google] is preparing a corporate version of YouTube to create videos for training and employee communications.

Garett Rogers explores the ways that could be used at ZDNet, which includes further propagandizing (I mean, "reinforcing") internal corporate culture, and as a public relations channel.

But also, a corporate version of YouTube would allow businesses to control their messages better. The message is clear, their own, and hosted on their own channel. That means: no unruly, unwashed masses to mess

Google Developing Enterprise YouTube
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