Google Cranks Volume On AdSense For Audio

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Google has expanded their advertising system by announcing that Google AdSense for Audio is now supported by major radio station systems. Providers include Broadcast Electronics, ENCO Systems and LAN International’s Viero.

"With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio," said Jim Woods, Director of Product Management, Google.

"Support from premier partners like BE, ENCO and VIERO is a major step towards allowing all radio stations to gain access to this new and complementary revenue channel."

AdSense for Audio allows radio stations to add to their profits by making their inventory available to Google advertisers, new to radio, who are not easily accessible today. By integrating with stations systems, AdSense for Audio allows ads purchased by Google’s Audio Ads advertisers to be aired directly on a stations broadcast.

The stations will still have control over their inventory by using the tools and systems they are familiar with. Radio station system compatibility is built on the AdSense for Audio API.
"AdSense for Audio gives stations a direct link to advertisers they’ve never really been able to reach before," said Russell Ketchum, Business Product Manager for Google Adsense(TM) for Audio.

"Working with the VIERO team, we’ve made great strides towards expanding the number of stations that can take advantage of this new source of ad dollars."

Google Cranks Volume On AdSense For Audio
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