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Google, CNN In Ad Deal

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CNN.com and Google have entered into an agreement where Google will provide its AdSense advertising program to CNN.com. Financial details were not released.

The AdSense service will place contextually relevant ads next to CNN.com content. Advertisers both small and large will be able to target CNN.com specifically and connect with content and traffic. Under the terms of the deal, Google will be the exclusive provider of auction-based text advertisements on CNN.com.

"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com.

"Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."

Google offers publishers a way to monetize their content by connecting them with numerous advertisers. Ad formats include text, image and video, AdSense allows advertisers to communicate their message and allows publishers to customize the look and feel of their sites.

"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships.

"By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."

 

 

Google, CNN In Ad Deal
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