Read WebProNews
With Friends!

Google Changes to No-Follow on the Horizon?

PR Sculpting and Link Juice and No-Follow - Oh My

Get the WebProNews Newsletter!
Top Rated White Papers and Resources
There are 92 Comments. Add Yours.
  1. Thanks for an informative article. A must read for all webmasters.

  2. Thanks for the best explanation I’ve come across on links and how Google treats them.

    I think this whole area of inbound and outbound links and how they relate to page rank is pretty frightening, especially now I’ve read your illustration of the bucket.

    Is there a way of informing Google of outbound links which should be no-follow after it’s indexed them?

    Steve

    • Google will still “follow” and index a link that has the nofollow attribute. It just won’t transfer pagerank to the page linked to. The “noindex” meta tag will prevent Googlebot from indexing the link altogether.

  3. Thank you for this article … I LMAO at

  4. I’ve heard talk about this for a couple weeks. I’m interested to see Google’s official response to this and more so, it’s implication. I know there have been a lot of questions and comments about pr, lately.

  5. Ooopssss … I meant “… paid links have been around longer than Google…. we used to just call them ads. ”

    My Bad.

  6. it is a good news or bad for us ?
    some blog’s comments would be manage by human ,or the ‘nofollow’ tag.

  7. Google follow nofollow links and also couting nofollow links.

    i do not what is meaning of nofollow for search engines – Hemang

  8. Great information, too bad google keeps changing everything. I have noticed that a lot of sites jump around with google while msn and yahoo seem to keep an even pace as far as placement is concerned

  9. Google did it to keep its quality and certainly its secret so no one would be able to detect its continually changed secret

  10. Hey Mike or anyone who knows the answer, where did this information about Google changing no-follow links come from originally?

  11. jc

    In my opinion google would eventually do something like this. Many companies make a lot of money off trying to get a clients page rank higher in google.

    This type of SEO (paid links, nofollow optimization) is in direct competition with google’s paid ads. Google wants businesses to spend their internet marketing dollars on them (ad words), not seo companies boasting the capability to bring the company to #1 search rankings.

    The good news is that google will never truly be able to dilute SOE strategies.

  12. This is an excellent article.

    Perhaps it is time for Google to consider the devaluation of inbound links altogether instead of constantly trying to manage it. Fresh content, page views and time on site are a much better indications of relevancy instead of inbound links anyway.

    Too much time is spent by webmasters on chasing down links in an effort to manipulate the SEPRS in my humble opinion.

    • I totally agree with Mack’s comments above. When it comes to fighting to keep the integrity of their search results intact, Google should only combat those techniques that businesses and organization can BUY their way around – thus inbound links should be devalued in the algorithm (yes, some inbound links are earned not paid for…but come on. What percentage of links do you actually believe are earned not bought?). Then PR Sculpting would be the processes of funneling legitimately earned PR (fresh content, user friendliness, functionality, on-site techniques, etc).

  13. Why anyone would place a nofollow tag, which means the page being linked to is not to be trusted, is beyond me……Ohh wait some hack cough “seo expert”…. thought (keyword = thought) this was a smart idea. Google must be laughing their asses off at all the so called experts.

    • The whole no follow thing is a bit of a joke if you ask me. There are plenty of legitimate links marked as No Follow, that should, in theory, carry page rank. And there are plenty of Do Follow links that are rubbish. I would bet houses that Google is already passing “link juice” through No Follows in some if not all cases.

      • Mike McDonald

        “There are plenty of legitimate links marked as No Follow, that should, in theory, carry page rank. And there are plenty of Do Follow links that are rubbish.”

        I think this is the heart of the issue for me. It’s an excellent point and a really really good question. Take the comments on this one article for example. There are lots and lots of well thought out quality comments here. Are some of them just people saying ‘yes I agree/disagree’ and dropping a link? — sure… but the majority of them aren’t.

        To me it’s worse to think you are hurting yourself by following the ‘good guys’ simply because there are a few ‘bad guys’ in the bunch. So what is to be done? Follow everyone and take whatever ‘hit’ there may be, or nofollow everybody just to cover your ass…

        I just don’t know.

        Michael McDonald
        Follow me on twitter.com/mmcdonald”>Twitter!
        Managing Editor
        iEntry, Inc.

  14. Thanks for a Excellent and Timely article!

    It is possible to have your cake and eat it too… but it is not possible to Eat Your Cake and Have it too… just want to clarify that point.

    • Guest

      Thats an awesome comment just had to poke my head in. Yeah once you eat your cake you can’t have it anymore can you. lol

      • Mike McDonald

        Does it not work both ways? If you intend to HAVE your cake, clearly you can’t eat it also… The order of the two is not significant as far as I’m concerned.

        Michael McDonald
        Follow me on twitter.com/mmcdonald”>Twitter!
        Managing Editor
        iEntry, Inc.

  15. Google index’s over-reliance on inbound links as a ranking factor is a very good point to discuss… but is it? Or should we have the choice with two kind of results: one relying on inbound links, and the other one relying on what? This has to be define.

  16. Google hates paid links, when what the heck is Adwords? Its the same thing, also, our competitors get rewarded for these paid links. I’m confused with the double standards GOOG is setting up.

    • “….What the heck is Adwords?” I wish I had a dollar for every time I’ve asked this question, hell! I wouldn’t even need Adwords anymore. Google hates paid links, and penalizes paid link publishers, yet they have the same Text link Ad networks who provide these inks at the very top of their Search Results. I’m slowly shifting away from SEM and focusing more on social media as a marketing tool, cos quite frankly I’m sick and tired of being tossed about like a helpless tree in the wind.

  17. I work hard to gain links for my safety and security web site so I was intrested in what this “no-follow” thing was all about. Thanks, Mike, for your “PR Sculpting for Dummies” explaination. It was both informative and entertaining.

  18. Yes, its another attempt by google to stop SEO experts from taking away business from google adwords. A very informative article. We will discuss more on this on our blog on link building strategies.

  19. almost kinda get all this one of these days! If I just keep reading theses things over and over! :0 You article was very helpful in trying to understand that no-follow thing! I am reading J. Jarvis “What Would Google Do?” and I find myself very confused! I am an old Dinosaur trying to catch up with the Cheetas!

  20. Now the approach would be to remove the Nofollow so that the page you originally did not want to pass PR to would receive it and be able to pass PR to the rest of the site through internal linkage.

  21. Everyone understands why Google has used the no follow tag the way they have in the past. I really can’t understand why Google would now have any real tangible reason to stop web page owners from managing link juice with the no follow tag. For me, it has become a very useful tool for clients to manage who they give the juice away to. For example, many of my clients use CMS website solutions and/or corporate affiliate provided sites. These sites often have the corporate provider or CMS companies link at the bottom. Using a now follow tag on links of that nature stops the waste of their link juice to a totally non related industry. That is one of many examples of a use that I think is completely congruent with what Google hopes to achieve.
    Google would be over thinking an already great solutions just to try to garner complete control over the site owners. To me this is past the point of diminishing returns. I say, leave it be. Don’t go overboard on this Google.

  22. can you imagine yourselves compared to google. We look like a boat pushed from coast to coast by the big waves (google). What I’m trying to say is how do they really determine a relevant search if they were to apply this? And now they’re saying that we should focus on branding?!

  23. If the following statement is true:

    Google will still “follow” and index a link that has the nofollow attribute. It just won’t transfer pagerank to the page linked to. The “noindex” meta tag will prevent Googlebot from indexing the link altogether.

    ……..then what’s the point of using the nofollow noindex meta tag? I always thought the original and best use of that tag was for pages not yet meant to be seen, pages in development, pages that weren’t yet ready for prime time, to gauge their behavior on the web while tagged onto a working site, etc. Now are we to believe that Google WILL follow and WILL index these pages, despite our expressed desire to the contrary?

    BTW, good article and best illustration I’ve seen so far on pagerank sculpting………..Thanks.

  24. the idea that googlebot is moving from 2D to 3D is huge.. on so many levels.. it’s hard to believe, but i’m beleiving.

    yes the nofollow attribute was short sighted. yes sculpting is rendered ‘almost’ pointless.

    just because links in comment sections (like here) have been around for a long time doesn’t mean that Google is going to build indexing and ranking around that stupid concept. there is a difference between comments(content) and links.

    i think the idea is that any available form of navigation (hyperlink or js redirection or whatever else) away from a page means that related and unique content for the subject matter exists in other locations than the originating page as highlighted by the originating page itself. therefore the more navigational ‘controls’ a page contains the less likely it is an authority of the subject matter and it’s just one of many sources. whereas a page that has fewer nav controls off the page must be identifying itself as a tighter more authoratative source of info regarding the subject matter.

    if this is true then Google is thinking… go ahead and have as many nav controls as you want… but we’re going to factor them all in. eventually webmasters will replace nofollows with NO LINKS.. except the important ones that simply need and deserve to be present.

    … what did schmidty say.. the web is full of garbage?? uhh huhh

    enjoy the freebie and paid links while you can.. and remember you helped give Google as much control as they have.. u know by using them for search, advertising, analytics, email, apps.. and then thinking m$ and privacy groups were stupid for claiming that Google might be overstepping…

  25. So I read (somewhere or another that I can’t recall right now) that on a blogger blog… all links are automatically no follows. Is this tru? Or do you still need to put in that no follow tag in order to raise SERP?

  26. This highlights more of what some folks have been saying since most site owners put their fortunes in the hands of search engines, selling out to the idea of PPC and page rank.

    Search has become stale primarily because of search marketing as a business model. The easiest way to stop letting Google pull your strings is to simply quit worrying about search engines and focus on social aspects of marketing–the old word of mouth. Even looking forward to future PR and marketing models, it’s the one that will never change, never go away…unless people stop using the Internet. Evangelism, creating true believers and taking care of customers the way you wish those you do business with would take care of you…it’s so much less stressful and means less crap cropping up online.

    It’s the job of search engines to find good, relevant content, not to dictate document formats, coding, marketing strategy. So many people have it wrong it is scary. So-called SEO experts really ought to change their titles to SMAs for Search Marketing Advocates–after all, all they’re really doing is making money off promulgating search engine policies. They work for Google, but Google laughs because it pays them a pittance off some clicks instead of a yearly salary–which they deserve for working so hard selling search “this” and search “that” to people.

    Google has the greatest business scam going. It’s fooled millions into believing they need and depend on the company when it’s actually the other way around.

    Code your pages to standards. Do what YOU think is appropriate with the attributes of your links, and quit worrying already. If you have the most popular site in your niche and Google doesn’t index your site or lists it last, Google will eventually have to make its engineers actually earn their pay or it will become irrelevant. There are many more new search engines out there that are doing search in more innovative and arguably better ways.

    And really, I think most people are tired of Google AdWords and irrelevant and inappropriate contextual ads on scraped blogs. When I visit a new blog, if I see AdWords plastered about, I usually just close the browser tab/window and look elsewhere if I want good thinking and information to take in. Google’s business model is in large part funded by copyright infringers and spammers…why so many site admins and marketers want to be a part of that is beyond me. It’s the same sort of morally decrepit/irresponsible attitude that put us in a global financial crisis and had Apple letting a video game about shaking a baby to death hit the market.

    Search engines are passing into irrelevance as things stand. If people are talking about, blogging about your site, passing links and spreading word of mouth, search engines will find your content…or not. People who are truly interested in some topic as it relates to you WILL find you if you actually have something worth saying.

    Others will tell them.

    Too many SEOs are spammers, unethical, and simply blogging crap so there’s some content of some sort of text off to the side of their ad spaces. They’re are those other sort of SEO’s, those hanging most tightly on every word of the biggest search engine, making money without regard for any business ethics beyond perhaps the thought that they did not rob someone at gunpoint to pay the light bill.

    • This is so true! Should probably be an article on its own really, and people should listen up. The users who constantly rely on Google are the ones that give the search engine all this power. I agree that there a good portion of SEO efforts are spam-ish, but can you blame them?! You almost have to do those things to keep up with the competition…

    • This is the best comment I’ve read. SEO’s are the modern day used car salesmen, and we know what’s happened to that market! I have pages that have no keywords or even a description that rank higher than perfectly sculpted w2.0 pages. I have pages that have excellent content and no ads that rank lower than pages with high ad content. Imagine if I’d paid a SEO to manage them all for me. What a waste of time and money!

      Google is what google does. Many people are starting to run multi engine searches these days, their day in the sun will only continue as long people ‘buy’ into the delusion. My highest access hit pages come from word of mouth, social network friends information link sharing (SNIFLS! lol put that in your pipe and smoke it!), good products and good content produces results. Not nerdy apple bite tinkering with code, people buy or visit material that works. You can even do a phd in SEO these days, a world lost up its own code hole if you ask me!

      I don’t like google either but its like saying you don’t like sharks, its an ocean and they are a big part of it, so lets just start giving them and their symbiotic ultra code suckers (SUCS!) a big miss on searches and return the web search to an information tool rather than a fecal used code spam yard (FUCSY)

    • Steve

      Love the way you think Dude. 

      “Google has the greatest business scam going. It’s fooled millions into believing they need and depend on the company when it’s actually the other way around.”

      What would Google do if every website had 

      Disallow 
      User-agent: googlebot
      Disallow: *

      In robots.txt file LOL :-) no Google no more.

      So is anyone going to try the above sorry but I don’t have the carriage.

  27. Then why are the sites on page one for any very competitive search phrase buying links to rank. Paid links equals higher rankings. If Google removed the sites in the index that had paid links pointing at them, the first two pages of search results for most trafficked searches would look completely different.

  28. I would suggest to revise the style of this author. I am reading from time to time Webpronews and find interesting stuff there, but when someone has obvious problems with expressing clearly the ideas… even if they may be interesting… the style, the style!!!!

    • Guest

      I would suggest this commenter check the style of his comments. I have read this comment many times and still have no idea what he is trying to say. It doesn’t make any sense – at least not in English – the language – the language!

    • Doc

      I would say that the author expressed his ideas quite well…certainly more capably than your comment would suggest you are capable of.

      I think you’d do well to keep in mind that the purpose of this newsletter is to communicate issues that are pertinent to web communities and the professionals that serve them. If you are more interested in style, perhaps you’re looking in the wrong genre.

  29. I like your final point about Google needing to find another way. Truthfully, I wonder how much money it would cost someone to manipulate themselves to the top of the SERPS for some search terms. And, by the way, doesn’t Google already promote that by taking paid advertisement which lists people at the top, ahead of people who potentially got to #1 the right way?

  30. Perhaps Google should be looking at something other than code to determine a page’s relevance to a search.

    I suspect they already do to some extent, but it’s obvious little details that have little to do with content and popularity of a website still play a part in search results.

    I’d like to see a website that can be found on page one of Google’s search results page w/o having to invest in SEO, which really is there to fix holes in Google in the first place.

What do you think? Respond.

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>