Google announced its new growth-stage business investment fund Google Capital this week. SurveyMonkey, one of three companies in its portfolio, just announced a new mobile app and SDK.
The app is available for iOS, and lets organizations create surveys and monitor/analyze results in real time. It includes an "intuitive" user interface with templates for more in-depth surveys. It allows for response collection via email, social and website, and includes kiosk functionality for on-site customer feedback.
The analytics engine lets users filter, compare and analyze survey results in realtime. Survey results can be exported as PDF, Excel and CSV files.
"The demand for making decisions quickly, no matter where you are, keeps increasing," said CEO Dave Goldberg. "We've seen a 14x increase in our mobile traffic over the past three years. The old model of making decisions only while you're in the office no longer exists, thanks to trends like BYOD, and now Bring Your Own Services. SurveyMonkey was one of the first services people brought into the office and we've always offered a robust mobile solution for people to take surveys. Now, our mobile app allows organizations to gather and analyze critical data needed for real time decisions from any location, any time, fueling a smarter, agile and ultimately more productive workforce."
"Untethered employees will now be able to easily send surveys while working outside the office, like in field or lab environments," the company explains. "Additionally, the app will now make it easier for employees to monitor results and react immediately to trends the survey identifies, like issues with customer satisfaction or campaign effectiveness"
The mobile feedback SDK lets you get feedback at any point during a user's experience within an app. It will be released this year for both iOS and Android. Developers can sign up now.
SurveyMonkey says it knows users want an Android app, but gives no timeframe on when one might become available. The company notes, however, that its site and surveys are optimized for all mobile devices.
SurveyMonkey was the first of the three Google Capital investments, raising $800 million early last year in a round that included Google and others.
Image via SurveyMonkey