Google: Canadians Love Super Bowl More Than Stanley Cup (And Are Ravens Fans)
Google says more people in Canada search for the “Super Bowl” than for the Stanley Cup, which is interesting, considering there are no NFL teams in Canada, while the NHL has a number of teams in the country.
The company has been analyzing its search trends, and sasy that in 2012, there were twice as many searches on Google for “Super Bowl” in Canada than “Stanley Cup,” with Canadian Super Bowl searches on the rise again ahead of the big game this Sunday. Searches for “Super Bowl” from Canada have risen by over 480% in the past seven days alone, the company says.
Interestingly, Canadians are searching for the Ravens a lot more than for the 49ers.
“Searches for the Ravens and the 49ers are in a dead heat in the US,” says Google in a post on its Canada blog. “But it’s a different story in Canada, where searches for the Baltimore Ravens are outpacing 49ers searches by 45 percent. As we’ve seen in years past, geographic allegiances seem to factor into search activity as British Columbia is showing the highest search rates for the San Francisco 49ers and Ontario has the highest volume of Baltimore Ravens Searches. Nationally, Nova Scotia is leading all provinces in searches for ‘Super Bowl’.”
Interestingly, even the Patriots are attracting more searches than the 49ers. 49ers coach Jim Harbaugh is getting more searches than Ravens coach John Harbaugh – 85% more, according to Google.