Google Calls Upon Retailers to List Inventory

    September 2, 2010
    Chris Crum

Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about what they have in stock right from the web. 

"One weekday evening a few weeks before our son was born, my wife commissioned me to find a box of raspberry red leaf tea for the delivery," says Google Product Search business product manager Paul Lee, explaining the usefulness of such a feature.  "I promptly drove to the nearest grocery store, which has an awe-inspiring wall of tea. After diligently scanning the wall and not finding the tea, I began to wonder if it even existed. Was the similarly-labeled raspberry tea the same thing? What about red leaf tea?" 

"Stumped, I pulled out my phone and looked up ‘raspberry red leaf tea’ on Google," he continues. "Beneath the ‘Shopping results,’ I saw a red map marker for a nearby Vitamin Shoppe and a link, ‘In stock nearby,’ next to a picture of Alvita Raspberry Red Leaf Tea. I hopped back in the car, and 15 minutes later had accomplished my mission. Two weeks later, my wife accomplished her much more important mission and we welcomed Benjamin, a healthy and happy baby boy, to our family."

Google Local Inventory

Keep in mind that Google doesn’t accept all retailers who apply for listing this information, but there is a form you can fill out to do so. If you aren’t accepted, Google will keep you on file for potential future inclusion. 

You’ll be asked to submit a complete and accurate data feed, including unique product identifiers. You’ll also need to be listed and verified in Google Places.