Google Busts Myths About Display Campaign Optimizer

    March 4, 2014
    Chris Crum

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product.

If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look:

“In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our vast AdSense publisher network – all at your desired CPA,” Google explained.

In the Office Hours video, you’ll get a general overview about how it works, and some answers to frequently asked questions. They also bust some “myths and misconceptions” about the product. Enjoy.

Image via Google


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.