Google Busts Myths About Display Campaign Optimizer

    March 4, 2014
    Chris Crum

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product.

If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look:

“In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our vast AdSense publisher network – all at your desired CPA,” Google explained.

In the Office Hours video, you’ll get a general overview about how it works, and some answers to frequently asked questions. They also bust some “myths and misconceptions” about the product. Enjoy.

Image via Google