Google Busts Myths About Display Campaign OptimizerBy: Chris Crum - March 4, 2014
Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product.
If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look:
“In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our vast AdSense publisher network – all at your desired CPA,” Google explained.
In the Office Hours video, you’ll get a general overview about how it works, and some answers to frequently asked questions. They also bust some “myths and misconceptions” about the product. Enjoy.
Image via Google