Google Builds AdSense API

    May 31, 2006
    WebProNews Staff

An application programming interface for AdSense will permit site publishers to offer users the opportunity to perform a variety of AdSense functions without leaving the publisher’s website.

Visitors to a site that has implemented the AdSense API can become junior John Battelles and offer advertising tools to those visitors that enable them to create and manage AdSense offerings from a publisher’s site.

Google provided a case study of how Blogger was an early beta developer on the AdSense API. Users who signed up to create blogs with the service see a prompt for AdSense.

From there, the user can sign up for an account and select from some pre-determined ad formats and color template options. Then the user can place the AdSense code on the blog’s template and have it available.

The AdSense API benefits publishers with its prospect of revenue generation. The AdSense blog described how this works:

Approved AdSense API developers will receive a share of the revenue earned by the publishers you’ve signed up. In addition to the revenue share, you’ll also receive $100 each time a new publisher you’ve signed up earns $100 in less than 180 days. This means that developers who currently charge for services can now use the AdSense API to offset some of the costs of your services–maybe even making it possible to offer your services free of charge.

Additionally, as the developer, you can optimize your ad’s placement, color, and format to increase your users’ earnings–and your users don’t have to do any additional work to display optimized ads.

Publishers can offer several functions with the API:

•  creating and managing AdSense accounts;
•  creating or modifying AdSense for content ad customization or search box customization;
•  implementation of referrals for AdSense and Firefox;
•  and the ability to view performance and earnings reports.

Google will be interested in a site if it is receiving a minimum of 100,000 page views per day. For the AdSense API, they are primarily interested in web hosts, blog hosts, Wiki hosts, forum hosts, and web publishers.

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David Utter is a staff writer for WebProNews covering technology and business.