Google, Bing Perform Well In Latest comScore Report
The latest comScore report concerning the search market has arrived, and although it may not cause too many jaws to drop, there are some interesting tidbits contained within. It seems that Google hit its stride again in October, and Bing continued to make some impressive gains.
Google experienced a couple months’ worth of shakiness earlier this year, failing to win any share between May and June, and then actually losing a little heading into July and August. But between September and October, Google moved its needle from 64.9 percent to 65.4 percent, which is fairly impressive.
In fact, according to comScore, the search giant managed a 17.4 percent year-over-year increase.
Bing, for its part, did even better, pulling off a 30.8 percent gain in the same timespan. And in terms of just the last little bit, Bing bumped its share from 9.4 percent to 9.9 percent between September and October. Not bad at all.
It’s Yahoo fans who have cause to be disappointed. Yahoo’s share of the search market has sunk 0.7 percent on a year-over-year basis, and comScore determined that it dropped from 18.8 percent in September to 18.0 percent in October.