Google Base Traffic Flatlines

The line graph of Google Base’s market share over the winter looks much like a mitten-clad hand waving “bye-bye” or “stop.” A month after it launched, Google Base hit its lowest point, and according to Hitwise, March wasn’t any better.

It took a week in mid-November for traffic to Google Base to plummet continuously for a solid month. Just before Christmas, things seemed to be turning around as the holiday spike led into an employment and training search peak in mid-January.

Since that high-point however, Google Base’s collection of data base mountain climbers began tumbling down the other side, bumping heads at every data point on the graph. At the conclusion of Hitwise’s measurement April 1st, Google Base had bottomed out, matching its all-time low in mid November.

“Since Google Base launched last November, many have speculated on the threat it poses to eBay, Craigslist and other classifieds sites,” writes Hitswise’ LeeAnn Prescott, who was trying to figure out Google Base’s niche in her blog post.

If the trend continues, the measure of that speculated threat may be apparent.