Google Base Is Old News

    October 27, 2005

This week’s big Google news – or supposed news – is the launch of Google Base. It’s a hot, fun story on Memeorandum, and it’s getting the usual too much buzz and hype on Blogs.

It’s a typical product story – first rumor, then confirmation – from Google, and Google itself put out a sorta response on its blog – since Google doesn’t do PR.

But, the interesting thing is that it’s not really news if you read media other than blogs, or if you have the (mis)fortune of living in Phoenix, and reading the tepid Arizona Republic (a good example of how to make a bad paper worse is to get bought by Gannett) and the very good Phoenix Business Journal. Why? Well, when it was announced that Google was going to set up operations in Phoenix, it was noted that

Sources tell The Business Journal that search engine titan Google (NASDAQ: GOOG) is the company in question and that Valley plans will likely include operations related to online auctions and expanded Internet and technology services.

Go PBJ! They got the story before the press conference, and had a nice scoop that Google was going to be launching an online auction division, something that was barely picked up anywhere. But, hey, now the Base story is out there, and the reporter that might have broken the story will get no recognition.

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Jeremy Pepper is the CEO and founder of POP! Public Relations, a public relations firm based in Arizona, USA.

He authors the popular Musings from POP! Public Relations blog which offers Jeremy’s opinions and views – on public relations, publicity and other things.