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Google Aquires Rights to Text Search Algorithm

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Google has hired Israeli-born Ori Allon, an Australian student who has developed a text-search algorithm called Orion, according to News.com.au.

The advanced text-search algorithm… will make searches much less time-consuming, by working with existing search engines and expanding on their function.

Instead of finding pages on the net that contain keywords, then providing links, the new search engine will provide expanded text extracts which will eradicate the need to open every link.

Orion has sparked interest from the likes of Google and Yahoo, with Google acquiring the rights to the algorithm.

Orion is still 12 to 18 months from being completed – plenty of time for Yahoo, MSN and Ask to build their own version. ;-)

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Google Aquires Rights to Text Search Algorithm
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