Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like.
There are drag and drop actions that let you sort, filter, and "pivot" data to help you focus on the right information. You can also visualize data in pie, bar, or line charts, and apply segmentations to analyze data with "finer granularity," as Google puts it.
"Getting started with the Report Editor is easy," says Jon Diorio, Group Product Manager for Google AdWords. "For example, to examine performance across devices, simply drag and drop the metrics and dimensions you like into your table or chart. You can look at metrics like impressions, clicks, and conversions, and then add dimensions like device, campaign, or ad group to segment your data further."
"Visualizing data in a chart can make your data more actionable," Diorio adds. "Charts can quickly unveil performance trends that may be missed when looking at numbers alone. Now, you can instantly create a line, pie, or bar chart to surface your key insights. Want to try a different visualization? It just takes a click to instantly switch between different charts and tables. Just like tables, you can save and share your charts with others or set them to run regularly."
As mentioned, this is all rolling out over the coming months, so you're probably not going to get access to it right away. Google says you'll know you can use it when you see the new Reports tab in your account.
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