Google Announces New Agreement with Bizrate Insights
Google has announced an agreement with Bizrate Insights in the US, UK, and Germany that will affect its merchants. The program will get reviews from shoppers that have completed transactions on a site. Google says this means it will provide content businesses know they can trust to help improve and promote their customer experience.
"Of course, for both shoppers and merchants, it’s important that merchant reviews are coming from real users who’ve completed transactions at the online stores they’re reviewing," adds Jhaveri.