Google And Microsoft Make Gains In The Search Market
In September, Americans conducted 13.8 billion searches, with Google leading the way with 64.9 percent of the search market, a 0.3 percent increase from August, according to comScore’s latest search engine rankings.
Yahoo ranked second with 18.8 percent of the search market, a slight decline of 0.5 percent from August. Microsoft grabbed 9.4 percent of the search share and experienced an increase of 0.1 percent. Both Ask and AOL remained flat month-over-month with 3.9 percent and 3.0 percent respectively.
Americans overall search activity was down 1 percent from August (which had one additional day compared to September). Google accounted for 9 billion searches, followed by Yahoo (2.6 billion), Microsoft (1.3 billion), Ask (541 million) and AOL (416 million).
The top properties where search activity is monitored by comScore , Google sites led the search market with 12.8 billion search queries, followed by Yahoo sites with 2.7 billion queries and Microsoft with nearly 1.4 billion searches. Facebook had the largest growth of the top ten expanded search properties with a 19 percent increase in query volume to 384 million searches.