U.S. Internet users watched 28.1 billion videos in February, with Google sites leading the way as the top video property wit 11.9 billion videos, accounting for 42.5 percent of all videos viewed online, according to the latest report from comScore.
YouTube accounted for more than 99 percent of all videos viewed at the property. Hulu ranked second with 912.5 million videos, representing 3.2 percent of all online videos viewed. Microsoft sites landed in the third spot with 623 million (2.2%), trailed by Yahoo sites with 455 million (1.6%) and Turner Network with 318 million (1.1%).
More than 174 million viewers watched an average of 161 videos per viewer during the month of February. Google sites attracted 132.2 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo sites with 53.5 million viewers (8.5 videos per viewer) and CBS Interactive with 45.3 million viewers (6.4 videos per viewer). The average Hulu viewer watched 23.3 videos during the month, representing another all time high for the property.
In February, Tremor Media ranked as the leading video ad network with a potential reach of 81.7 million viewers, or 46.9 percent of the total video viewing audience. YuMe Video Network ranked second with a potential reach of 75.5 million viewers (43.3% penetration) followed closely by Advertising.com Video Network with 74.8 million viewers (42.9%).
Other key findings from comScore include:
*83.1% of the total U.S. Internet audience viewed online video.
*132.4 million viewers watched 11.9 billion videos on YouTube (89.5 videos per viewer).
*The length of the average online video was 4.3 minutes.