Google Analytics Premium Lets Companies View Performance Across Sites
Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface.
“In today’s multi-touchpoint consumer world, this is a much greater priority,” says Google’s Yi Han, who refers to the feature as “The executive dashboard.”
It gives businesses one place with aggregate data for all sites and app, with key summaries and real-time data.
“Suppose you want to compare the performance of the sites and apps for your company’s various brands, franchises or regional subsidiaries,” says Han. “The new Source Properties Report has you covered, with at-a-glance views of business units that are outperforming or underperforming. To compare specific segments, try using the new Source Property Display Name dimension in advanced segments, in custom reports, or as a secondary dimension.”
The feature can de-dupe unique visitors across sites and apps, which should be incredibly helpful in certain situations. Segments can be used to view the overlap and pathing of visitors who visit multiple sites and apps.
Han notes that the feature also enables businesses to “tie together platform and device touchpoints.”
To utilize roll-up reporting, you’ll have to have to speak with a Premium account manager.
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