Google Analytics Gets Webmaster Tools Data, New Search Reports

    October 4, 2011
    Chris Crum

Google is letting Google Analytics users get Webmaster Tools data in their GA accounts, so they can surface Google search data in GA.

Several months ago, Google launched a pilot program, but now, the new set of reports is available to everyone. “The Webmaster Tools section contains three reports based on the Webmaster Tools data that we hope will give you a better sense of how your site performs in search results,” says Google Analytics Associate Product Manager Kate Cushing. “We’ve created a new section for these reports called Search Engine Optimization that will live under the Traffic Sources section.”

That includes reports for queries (impressions, clicks, position, and CTR info for the top 1,000 daily queries, Landing Pages (impressions, clicks, position and CTR info for the top 1,000 daily landing pages) and Geographical Summary (impressions, clicks and CTR by country).

Google says it has made various improvements to the reports based on feedback from the pilot program.

Perhaps these reports will help webmasters who have been affected by Google’s Panda update figure out some things.

Users must link their WMT and GA accounts obviously. To do so, go to the WMT homepage, click “manage site” next to the site you want and click “Google Analytics” property. Select the property you want to associate with the site and just save it.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.