Google announced today that it has redesigned Google Analytics social reports, adding two new ones for Data Hub Activity and Trackbacks. Activity in social reports comes from Google's Social Data Hub partners.
"The activity stream was previously available via drill down from the Network Referrals or Landing Pages reports," says Google Analytics product manager Linus Chou. "We have now made it a standalone report. By navigating to the Data Hub Activity report you’ll see a timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below. You can also filter this list by any specific networks you choose."
"We’re also excited to announce that Trackbacks are now available in a standalone report," adds Chou. "Trackbacks are all of your inbound links across the web, so you’ll be informed if anyone from a small to blog to the New York Times posts a link to your site. Additionally, we are providing context for the significance of each of these trackbacks by displaying the number of visits that were driven by each endorsing URL during the reporting period. You’ll see this number presented alongside the trackback."
Social Data Hub partners include: Allvoices, Badoo, Blogger, Delicious, Digg, Diigo, Disqus, Echo, Gigya, Google+, Google Groups, Hatena, Livefyre, Meetup, Read it Later, Reddit, Screen Rant, SodaHead, TypePad, VKontakte, and Yaplog.
More on Social Data Hub here.