Google Analytics Gets New DoubleClick IntegrationsBy: Chris Crum - May 30, 2014
Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager.
“Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step of the way. This new step gives Google Analytics Premium users even better ways to see the full customer journey, so they can adjust and make the most of marketing dollars across all channels and devices.”
“The integration is providing a whole new level of visibility for display advertising by reporting on view-through visits in addition to click-through visits. We’re now reporting detailed post-view and post-click engagement and conversion metrics to offer a better view of your strongest opportunities.”
Google announced another Analytics Premium feature earlier this week with roll-up reporting, enabling companies to view performance across all their apps and sites from one interface.
As reported earlier, it also announced a new revamp of its Ecommerce Analytics offerings.
More on the new DoubleClick integrations here.
Image via Google